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The strategy of changes for business and brand

Boosting evolutionary business development by improving business model, branding, customer experience, and team values

Boosting evolutionary business development by improving business model, branding, customer experience, and team values

Официальный сайт • Дарья Волкова

I work both with innovative IT products and classic businesses. Implementing large-scale projects — go-to-market strategies, rebrandings, PR campaigns, employer brand strategies.

I cooperate with C-level managers as a personal brand consultant & mentor.

My work is related to the collection and analysis of data, the creation of new and the transformation of images in the heads of people. I'm an intuitive logician, that's why I feel people, see the potential of systems and model the future. What I conceive comes true. They say that it's comfortable to work with me and pleasant to communicate with.

What opportunities do I open up for you?

Present your product or company by emphasizing your strengths, create added value, build trust and LTV, and become a lovemark.

Rethink the values and roles in the team, taking into account the current market situation and future development prospects.

Understand your customer better — from the very first contact to a series of repeat purchases. Establish an effective long-term relationship and expand a loyal customer pool.

Learn to act in an unpredictable VUCA world. See the holistic picture and identify emerging growth opportunities — for you and your business.

I am a business and brand strategist. I help people and companies initiate and manage change. Changes in the business model and development vector, complete rebranding, new corporate values, startup pivot — you can contact me on these and other questions.

9 years of experience in IT products and classic businesses. I work with companies that have a social mission, and the owners have a high degree of self-development. Areas of my expertise: fintech, education, real estate, beauty, and health.

I am fond of contemporary art, collecting fragrances. I run a Telegram channel and a vlog on YouTube.
Want more details? Go to the "About me" section.

About me
Бизнес-стратег • Дарья Волкова

In addition to project work, I conduct consultations and strategy sessions. I have over 100 consultations for individual entrepreneurs and business teams in my portfolio. I give feedback on the relevance of strategy and tactics, offer ideas for further brand development, analyze communication and public manifestations, and help define an action plan.

You can easily reach out to me and arrange a meeting!

Media publications

When is it worth working with a Strategist of Changes?

If you are planning to create a new product or service, you need to analyze and validate your idea, get a fresh view and help with turning strategy into clear tactics
If you hit the “ceiling” of your capabilities — you need a retrospective and search for new ideas for development
If you have a low average check size, low % of repeat purchases and short LTV of customers
If you get a constant feeling “something needs to be done, but I don’t know where exactly to start”
History is cyclical, so the onset of another crisis is inevitable. Periods of "stability" are getting shorter and shorter, which means that tomorrow your business will not be able to grow following the strategy you defined 3-5 years ago.

Under the conditions of uncertainty, the values, principles and vision — of oneself, the product, the team and the market - come to the fore. Following the established strategic frameworks allows businesses to experience more freedom when it comes to making decisions and finding the best solutions.

There is nothing permanent except change. It is worth regularly reviewing needs and refining values, company culture, communication in the team and with clients, changing visually and standing out from competitors — first of all, for your own sake.

Решаю головную боль владельцев бизнеса • Дарья Волкова

Start changing for the better without waiting for another crisis. And I’ll do my best to help you with this!

Thanks! I will contact you shortly.

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