For 9 years I have been working with businesses as a strategist, creator, and catalyst of change. From 2020 to the present day — business and brand strategist, mentor of startups, consultant on product strategy and customer service improvement. Author of the "Strategic Dasha" project, about people and business culture.
Since 2018 my husband and I develop the Pink Lions agency. Focus on complex solutions for IT products: strategy, UX/UI design, mobile application and website development. Clients from Ukraine, the USA, Norway, UK, and Israel. Main business areas: fintech, legal tech, education, HoReCa.
In international advertising agencies, I have implemented campaigns for Kyivstar, Danone, Citroen, IQOS, Henkel, UIA. I was the Head of Employer Branding at Alfa-Bank Ukraine, as well as PR & Marketing Team Lead at fintech startups.
Coursera: Strategic Innovation: Building and Sustaining Innovative Organizations, University of Illinois
Coursera: Project Management Principles and Practices, University of California
Pre-MBA from MIM Business School in partnership with UFuture Holding
Finance and Management Accounting Course at Deloitte Academy
School of Entrepreneurship from Unit City
Digital Agency Management Course at Projector Institute
Brand Strategy at Kyiv Academy of Media Arts
Lecturer at Projector, Baggage, 1991 Mariupol, Kharkiv IT Cluster, Free School of Journalism, Underhub and others. I organize lectures and workshops, conduct strategic sessions for teams.
I’m running a Telegram-channel to share my expertise in creating brand strategy, leadership psychology and business culture.
I am a multifunctional specialist who addresses business problems in a holistic and comprehensive manner. I can manage a team, present projects, negotiate with business owners and investors. I help companies move beyond the usual paradigm.
You don't need to set a task. Tell me what goals you want to achieve, and I’ll come up with an action plan. I help to design the desired future.
I do care. I combine both professional and humane, customer-centric approaches. It's comfortable to work with me and pleasant to communicate with. I act not only as a strategist and manager, but also as a person with empathy who is always ready to listen and help resolve issues.
I’m running a vlog on YouTube to share my thoughts on business, communications and brand development. Subscribe if this topic is close to you.