Pragmatism and empathy.
Ethics in business, aesthetics in life.
Daria Volkova
For 9 years I have been working with businesses as a strategist, creator, and catalyst of change. From 2020 to the present day — business and brand strategist, mentor of startups, consultant on product strategy and customer service improvement. Author of the "Strategic Dasha" project, about people and business culture.
Since 2018 my husband and I develop the Pink Lions agency. Focus on complex solutions for IT products: strategy, UX/UI design, mobile application and website development. Clients from Ukraine, the USA, Norway, UK, and Israel. Main business areas: fintech, legal tech, education, HoReCa.
In international advertising agencies, I have implemented campaigns for Kyivstar, Danone, Citroen, IQOS, Henkel, UIA. I was the Head of Employer Branding at Alfa-Bank Ukraine, as well as PR & Marketing Team Lead at fintech startups.
I'm a Master of Administrative Management and Sociology, graduated from the National Technical University of Ukraine "Kyiv Polytechnic Institute". I constantly expand my professional network, attend business events, read business books and fiction.
Educational programs that I have completed:
Coursera: Strategic Innovation: Building and Sustaining Innovative Organizations, University of Illinois
Coursera: Project Management Principles and Practices, University of California
Pre-MBA from MIM Business School in partnership with UFuture Holding
Finance and Management Accounting Course at Deloitte Academy
School of Entrepreneurship from Unit City
Digital Agency Management Course at Projector Institute
Brand Strategy at Kyiv Academy of Media Arts
Lecturer at Projector, Baggage, 1991 Mariupol, Kharkiv IT Cluster, Free School of Journalism, Underhub and others. I organize lectures and workshops, conduct strategic sessions for teams.
I’m running a Telegram-channel to share my expertise in creating brand strategy, leadership psychology and business culture.
Why working with me is a good idea?
I am a multifunctional specialist who addresses business problems in a holistic and comprehensive manner. I can manage a team, present projects, negotiate with business owners and investors. I help companies move beyond the usual paradigm.
You don't need to set a task. Tell me what goals you want to achieve, and I’ll come up with an action plan. I help to design the desired future.
I do care. I combine both professional and humane, customer-centric approaches. It's comfortable to work with me and pleasant to communicate with. I act not only as a strategist and manager, but also as a person with empathy who is always ready to listen and help resolve issues.
Clients about working with me:
We started working with Daria in 2019 on the rebranding of our school and after that, we did not part. I regularly advise Daria on the development of the school brand and my personal brand, which I have just started to develop. ... Consulting with Daria is always an inspiration, a bunch of ideas and a clear plan of action with deadlines. We recently completed work on the first part of the guide for the team — we systematized all school processes, made instructions for staff and scripts. It turned out cool and meaningful. Daria is a professional in her field and I thank her for our cooperation.
Dasha, thank you very much for the consultation for my Mussé confectionery project! In the conversation, we sorted out social networks, branding, opinion leaders, the website, and preparations for the opening of our cafe with eclairs. ...
Dasha was prepared for the meeting and dealt with each issue professionally. It helped me navigate what to pay more attention to, what to fix, and what to strengthen. And the coolest thing is that a day later I received several A4 pages with the same information, but everything was clearly spelled out by topic!
There is time that is priceless and every second spent with good sense becomes infinitely useful - this is exactly how Daria advised me and my team during the creation of a startup. Specifically, clearly, accessible, without water - this is about professionalism, this is about Daria. Thanks for the help, thanks for the consultation.
Dasha clearly explained how to properly form the purpose of building your own brand and the direction of its development. Her creativity combined with vast knowledge from various fields and real business management helped me. ... She explained all the strengths and weaknesses in-depth, as well as gave practical and modern tools on how to improve the interaction of my brand with the world. Dasha, thank you for your brand session with me!
I had a consultation and I was very pleased. Working with Daria is ideal for brands that want to enter the corporate segment of work and the B2B market in the service sector (my profile is creative production and organization of events).
Daria is a very intelligent business strategist who not only has a clear vision and approach to strategic planning, but also creativity and empathy.
I’m running a vlog on YouTube to share my thoughts on business, communications and brand development. Subscribe if this topic is close to you.
