Brand Packaging for go-to-market or Rebranding
Brand strategy has a direct impact on the design, user experience, and success of a product or service. I help to form a holistic vision, clearly present the product, and correctly promote it. Without proper packaging and value delivery, the product cannot be sold to the end-user.
Brand strategy is a conceptual vision of the development of a company's public image in accordance with the financial and reputational goals of the business. It's a vision of the desired result, understanding of the general ideology, the way of thinking of top management and the team. Brand strategy is linked to business strategy.
The relevance of a strategy is determined by the life cycles of the company. If you have worked in some direction for 5 years, and then decided to change the market and product, then it's time to change the winning strategy, based on the new data. Annual and quarterly activities are tactics.
Brand building is a conscious and systematic movement in the chosen direction. A strategy helps you stay on track. I am interested in developing the direction of brand strategy in IT products and classic businesses so that marketing is not only about conversion and ROI, but about uniqueness, loyalty and building relationships with customers.
Brand strategy has a direct impact on the design, user experience, and success of a product or service. I help to form a holistic vision, clearly present the product, and correctly promote it. Without proper packaging and value delivery, the product cannot be sold to the end-user.
Brand strategy is a conceptual vision of the development of a company's public image in accordance with the financial and reputational goals of the business. It's a vision of the desired result, understanding of the general ideology, the way of thinking of top management and the team. Brand strategy is linked to business strategy.
The relevance of a strategy is determined by the life cycles of the company. If you have worked in some direction for 5 years, and then decided to change the market and product, then it's time to change the winning strategy, based on the new data. Annual and quarterly activities are tactics.
Brand building is a conscious and systematic movement in the chosen direction. A strategy helps you stay on track. I am interested in developing the direction of brand strategy in IT products and classic businesses so that marketing is not only about conversion and ROI, but about uniqueness, loyalty and building relationships with customers.
What is included in the service?
Brand Strategy:
Corporate identity and product design supervision:
Communication:
Which businesses need brand packaging?
B2C businesses that want to launch a new product or rethink the essence of the company, and enter the market with an updated image.
B2B businesses that want to keep building their reputation and maintaining it at a high level among clients and partners.
Startups that have passed the MVP stage want to declare themselves and competently present their project to investors.
Product IT companies to increase LTV (profit from the client during the use of the product).
How can we cooperate:
Work to create and implement a brand strategy or rebranding
A holistic vision of a product or service, which is decomposed into specific tactical moves in design, communication, service.
Terms: from 4 weeks. In the process of work, I will constantly be in touch and we will be able to discuss emerging ideas. You will see the process of working on the strategy, so the result will be a pattern for you, not a surprise.
Result: You will receive a business development strategy and brand book and support in its implementation. It will become easier to attract customers and convey your value to them, which means it will be easier to sell and earn more.
Cost: is discussed individually.
Brand strategy consultation
The online or offline meetings, where we will discuss your issues. For example, positioning and search for competitive advantages, feedback on corporate identity or website, search for additional communication channels, etc.
Duration: up to 2 hours of productive work.
Result: you will receive answers to your questions and understand where to move further in developing the brand of a particular product or the entire business.
Cost: $ 100
