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Список услуг • Дарья Волкова
All services

Brand Packaging for go-to-market or Rebranding

Brand strategy has a direct impact on the design, user experience, and success of a product or service.

I help form a holistic vision, clearly present and effectively promote a product. Without a proper packaging and value delivery, the product cannot be sold to the end-user.

Brand strategy has a direct impact on the design, user experience, and success of a product or service.

I help form a holistic vision, clearly present and effectively promote a product. Without a proper packaging and value delivery, the product cannot be sold to the end-user.

What is included in the service?

Brand Strategy:

01
Brand audit and product-to-market compliance analysis
02
Positioning and value proposition
03
Defining a mission and brand values
04
Naming and slogan
05
Strategic sessions with founders and team
06
Questionnaires, focus groups or in-depth interviews with users
07
Audience analysis and Customer Journey Map
08
Business model and pricing analysis
09
Competitive strategy
10
Brand book with strategy, design, sales basics and service support
11
Budgeting

Corporate identity and product design supervision:

01
Logo, colors, fonts, social media design, photo decoration, icons, brand identity management guide
02
Product prototype creation
03
Website or mobile app design

Communication:

01
Creating a branded tone of voice and social media strategy
02
Development of a PR strategy - what, how and where we talk about a company or a product

Which businesses need brand packaging?

B2C businesses that want to launch a new product or rethink the essence of the company, and enter the market with an updated image.

B2B businesses that want to keep building their reputation and maintaining it at a high level among clients and partners.

Startups that have passed the MVP stage want to declare themselves and competently present their project to investors.

Product IT companies to increase LTV (profit from the client during the use of the product).

Бизнес-стратег • Дарья Волкова

How can we cooperate:

Option 1

Work to create and implement a brand strategy or rebranding

A holistic vision of a product or service, which is decomposed into specific tactical moves in design, communication, service.

Terms: from 4 weeks. In the process of work, I will constantly be in touch and we will be able to discuss emerging ideas. You will see the process of working on the strategy, so the result will be a pattern for you, not a surprise.

Result: You will receive a business development strategy and brand book and support in its implementation. It will become easier to attract customers and convey your value to them, which means it will be easier to sell and earn more.

Cost: is discussed individually.

Let’s start a project
Option 2

Brand strategy consultation

The online or offline meetings, where we will discuss your issues. For example, positioning and search for competitive advantages, feedback on corporate identity or website, search for additional communication channels, etc.

Duration: up to 2 hours of productive work.

Result: you will receive answers to your questions and understand where to move further in developing the brand of a particular product or the entire business.

Cost: $ 100

I need a consultation
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