Employer Brand Development Strategy
Spending a great deal of their time in the office, employees aim to find a workplace that would meet their career expectations and suit their lifestyle. When accepting an offer, potential workers are considering not only the salary and the number of paid leave days, but also the company values they share, relationships with former employees, corporate identity, etc.
According to the research, finding a junior specialist costs a company 25-30% of its annual revenue, and 50-200% for recruiting a senior specialist. Therefore, the employer's brand is not a short-term trend or just a fad, but an effective way to save money on hiring in any area of business.
I will help you attract talents easier and cheaper because I have experience working at the intersection of marketing, PR, advertising and HR. I used to be the Head of Employer Brand in one of the largest Ukrainian banks, so I understand the ins and outs of recruiting both in corporations and in small businesses.
Spending a great deal of their time in the office, employees aim to find a workplace that would meet their career expectations and suit their lifestyle. When accepting an offer, potential workers are considering not only the salary and the number of paid leave days, but also the company values they share, relationships with former employees, corporate identity, etc.
According to the research, finding a junior specialist costs a company 25-30% of its annual revenue, and 50-200% for recruiting a senior specialist. Therefore, the employer's brand is not a short-term trend or just a fad, but an effective way to save money on hiring in any area of business.
I will help you attract talents easier and cheaper because I have experience working at the intersection of marketing, PR, advertising and HR. I used to be the Head of Employer Brand in one of the largest Ukrainian banks, so I understand the ins and outs of recruiting both in corporations and in small businesses.
Think about the value (besides money & coffee with cookies) you can give your team. The creation and implementation of an Employer Brand strategy involve a series of decisive actions that will affect every aspect of the business. If you are also ready to change the perception of your company as an employer for the better, then we definitely need to work together!
What I'm doing while working on the Employer Brand strategy:
How can we cooperate:
Comprehensive work on the development and implementation of Employer Brand strategy
We will determine the path of the candidate, their pain points and wow-moments, design a new improved experience of interaction with the company, formulate a clear tone of voice communication in social networks, in the media and at events.
Result: Increased loyalty to the employer's brand, development of ethical relationships in the team. PR and marketing. As a result, it will be easier for you to attract and retain talent, you will be able to offer people real value and save money on recruiting.
Deadlines: Individually. I recommend allocating at least 2 months to work with Employer Brand.
Cost: Negotiated individually.
Employer Branding Consulting
Productive work online or offline. You will be able to receive recommendations for improving interaction within the team, the vector of strategic direction and answers to other questions.
Result: You will receive feedback on the current state of the employer's brand, options for improving the experience of interaction with candidates, value proposition and public activities.
Duration: Up to 2 hours.
Cost: $ 100
Special Project: Challenges, innovations, and trust: how Wirex R&D develops fintech services of the future
Rebranding of the R&D center of a British fintech company with a focus on Employer Brand
An example of a case for attracting IT specialists — a special project for Alfa-Bank Ukraine
What does your employee tell his family when he comes home? Employer Brand Development Tips.
How to develop an attractive employer brand?
