In 1900, the most luxurious hotel in the fjord region, named after the British Queen Victoria, was opened on the waterfront of Stavanger. Its guests were the urban elite and businessmen from all over Europe. In 1905, the new King of Norway Haakon VII and his wife, Queen Maud, visited the Hotel Victoria, and in 1907 the King of Siam became a guest of one of the rooms overlooking the harbor. 120 years later, the completely renovated hotel reopened its doors to guests.
Designer and I have developed a system of signs and an identity that complements the atmosphere of modern luxury and emphasizes a rich history. The project was implemented jointly with the Norwegian company MATTER.
Based on historical chronicles and taking the classic style as a basis, develop a style and design system that will complement the image of a boutique-type hotel and will be relevant for many years of its existence.
Project keywords: high-end, well-planned and pixel-perfect.
The work on the project began with the research of historical data, photos and design examples of that time. Stavanger is the business center of western Norway, so most of the guests are business people from all over the world. This means that the new corporate identity should reflect the high class of the hotel, be moderately restrained and with a reference to British classics, without Norwegian folklore (trolls, skis, etc.).
Along with the logo, we developed design elements that are now used in branding branded hotel accessories: keys, bathrobes, glasses, cosmetics, etc.
At the end of August 2020, the reconstructed hotel, with updated corporate identity, reopened to guests. The average cost of living at the Hotel Victoria is 250 euros per night. We are pleased with the result, which came out thanks to well-coordinated teamwork and experience in working with international projects.