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Список услуг • Дарья Волкова
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Personal Brand of a Professional

A personal brand is a tool for accumulating social and financial capital. It's better to build relationships with clients on behalf of a specific person, because people trust people, not corporations.

Most people devalue their achievements, worrying about what others would say or think that there is nothing new under the sun. In fact, this is not the case. Everyone who grows professionally, reads a lot, expands the network of contacts, has something to share with colleagues, clients and society. The main task is to systematize gained experience and turn it into content that will be interesting to others.

I will help you highlight the value of your expertise and build a brand that reflects your personality from various perspectives.

A personal brand is a tool for accumulating social and financial capital. It's better to build relationships with clients on behalf of a specific person, because people trust people, not corporations.

Most people devalue their achievements, worrying about what others would say or think that there is nothing new under the sun. In fact, this is not the case. Everyone who grows professionally, reads a lot, expands the network of contacts, has something to share with colleagues, clients and society. The main task is to systematize gained experience and turn it into content that will be interesting to others.

I will help you highlight the value of your expertise and build a brand that reflects your personality from various perspectives.

What is included into personal brand development:

01
Analysis of the current state: activities on social networks and media, level of recognition in professional circles
02
Identifying the target audience and searching for relevant communication channels
03
Creating your own brand positioning strategy and choosing the image that would suit your personality
04
Designing your social media pages based on the defined strategy
05
Making a list of your areas of expertise and creating a content plan
06
Writing expert articles
07
Arranging professional photo shoots (searching for a photographer, a stylist, a perfect location)
08
Helping write a CV/resume and prepare for a job interview
09
Helping overcome psychological barriers, fear of publicity, impostor syndrome
10
Providing mentoring and support

When is it worth working on a personal brand ?

If you run a business or work as a self-employed professional , then brand and recognition will help you sell more products and services.

If you work for a company as an employee , having a strong personal brand makes it easier to build trust and reach your colleagues, get promoted, and explore future career options faster.

If you are planning to move to another country or drastically change your career path and switch jobs, then you must be visible to potential employers or clients and speak the same language with them.

Бизнес-стратег • Дарья Волкова

How can we cooperate:

Option 1

Comprehensive work to develop a personal brand

Result: Increased awareness in professional circles, increased self-confidence and improved social status. It will become easier for you to present yourself, sell goods and services, and attract people to your projects.

Terms: At least 1.5 months - during this time we will prepare all the necessary materials and you will confidently enter the public space. The duration of the work is not limited - we will be able to meet regularly for consultations and to create content.

Cost: is discussed individually.

Let’s start a project
Option 2

Professional Personal Brand Consulting

Analysis of the current state of your personal brand. Search for strengths and opportunities for development. Understanding the next steps is a short term plan of action.

Duration: Online or offline meeting up to 2 hours.

Result: You will receive an answer to your question about developing a personal brand of a professional or feedback on the content you have already created.

Cost: $ 100

I need a consultation
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