Contacts
Список услуг • Дарья Волкова
All services

Product-Market Fit and Customer Development for IT product

In IT product companies, development teams often operate separately from strategists and marketers, working only on technical implementation. As a result, there is a lot of code, but there is no clear, comprehensive vision of how and who to sell it to, what brand ideology to apply, and whether the product meets the market demands.

The MVP stage is aimed at looking for answers to the questions "What to focus on?" and “Which business model to scale?”. And the stage of product growth is all about scaling the hypotheses tested on MVP and searching for Product-Market Fit.

Achieving the Product-Market Fit means that you have already used market segmentation to get specific about who your target customers are, making sure how well your product meets their needs, and successfully solving their problems. And customers keep coming back, turning into a regular audience (user retention). I will help you analyze the customer and business strategies, and adapt the product to ever-changing market conditions.

I have extensive experience in the field of fintech, cryptocurrency, real estate, education.

In IT product companies, development teams often operate separately from strategists and marketers, working only on technical implementation. As a result, there is a lot of code, but there is no clear, comprehensive vision of how and who to sell it to, what brand ideology to apply, and whether the product meets the market demands.

The MVP stage is aimed at looking for answers to the questions "What to focus on?" and “Which business model to scale?”. And the stage of product growth is all about scaling the hypotheses tested on MVP and searching for Product-Market Fit.

Achieving the Product-Market Fit means that you have already used market segmentation to get specific about who your target customers are, making sure how well your product meets their needs, and successfully solving their problems. And customers keep coming back, turning into a regular audience (user retention). I will help you analyze the customer and business strategies, and adapt the product to ever-changing market conditions.

I have extensive experience in the field of fintech, cryptocurrency, real estate, education.

What I am doing while working with an IT product :

01
Market analysis — understanding the prospects of the market and identifying ways to drive out competitors.
02
Customer development — identifying customer needs that are not satisfied or not fully satisfied
03
Creating a Value Proposition. This is the answer to the client's question "What benefit will I personally get from your product?"
04
Determining key functions of the product and their implementation priority
05
UX prototyping and Customer Journey Map creating
06
Calculation and analysis of LTV and CRR (if there is already data based on previous product iterations)
07
Growth Marketing
08
Management of a team of designers and collaborating with Chief Technical Officer
09
Creating a pitch deck for investors, funds, incubators

Who would benefit from working with me as a product strategist?

IT product companies (including SaaS) and startups that need help in creating or finalizing the semantic content of a product, conducting audience research and improving Customer and Brand Experience, creating product hypotheses and validating them.

Бизнес-стратег • Дарья Волкова

How can we cooperate:

Option 1

Value Proposition and Product-Market Fit analysis of your product

Comprehensive work with the essence of the product, checking for compliance with market conditions, validating hypotheses, which is expressed in a clear business strategy.

Duration: 4-6 weeks of collaboration with product stakeholders.

Result: a clear vision of the product (what we are doing, for whom and how), acceptance of its value by users and the team, a development roadmap with key points, awareness of product shortcomings and a plan to work with them.

Cost: is discussed individually.

Let’s start a project
Option 2

Consultation with recommendations for creating additional value in the product

If you need feedback on the current state and recommendations for improving the business model, marketing strategy, product design.

Result: you will receive answers to your questions and understand where to move further in product development.

Duration: up to 2 hours of productive work online or offline.

Cost: $ 150

I need a consultation
Related articles

Work examples

Want to test your product for market relevance and competently convey its value to users? Fill out the form and I will contact you shortly.

Thanks! I will contact you shortly.

Fill in the field