Tranzzo is an international online payment platform that develops technologies that allow users to pay with cards on websites, apps or instant messengers. Tranzzo is a technical partner of Interkassa, a partner of Google Pay and Apple Pay in Ukraine.
Designer Andrii Bondar and I analyzed the public communication and brand style of competitors' brands and offered the company a bolder visual style solution than is accepted in the financial technology market.
In the corporate style, we took into account the need for frequent offline brand displays - performances by company representatives at exhibitions and conferences. Also, we paid special attention to the Employer Brand direction.
Tranzzo website is very informative, so it was necessary to structure the information so that it is easy to understand. We chose a block structure with large illustrations and added animation to it.
Thanks to the efforts of the client's team and new branding, Tranzzo has become more visible in the financial services market and more attractive to the B2C audience. Now the Tranzzo brand is actively developing and attracting more and more customers from different countries.